IMMERSIVE MARKETING
New Interactive Experience
Unlike traditional marketing, where products or brands are merely seen or heard, they are often clicked away, ignored, or quickly forgotten. Immersive marketing, on the other hand, ensures potential customers actively engage with and interact with the brand, allowing them to experience it in a more meaningful and memorable way.
Limitless Possibilities
The brand can be seamlessly integrated into the game in imaginative ways. From prominently displaying the brand's logo or symbol throughout the game to incorporating the product as an interactive element for players, the possibilities are endless. For instance, players could be rewarded with the brand's products upon completing certain tasks or levels. Ultimately, it is up to the brand to decide how their vision should be incorporated, by working closely together with us.
Enhanced Customer Engagement
The true value of immersive marketing lies in the time spent engaging with the brand. Our data shows that players spend an average of 10 minutes in a Roblox game, providing ample opportunity for meaningful interaction. Research indicates that the longer a potential customer engages with a brand, the better they can recall it later, increasing the likelihood of converting them into loyal customers.
ROBLOX
Roblox is an ideal platform for immersive marketing, boasting an average of 150 million monthly users and standing as a leading game development environment. Its free-to-play model ensures wide accessibility, allowing countless users to enjoy its diverse array of games. The platform empowers individuals to develop their own games freely, making it a prime avenue for integrating brands into this innovative marketing landscape. While the primary demographic consists of children and teenagers, there has been a notable increase in young adult users, broadening the reach and impact of marketing efforts on Roblox.